Turn Career Site Traffic into Hires
Most organizations invest significant budgets in attracting visitors to their career site but have little understanding of what actually happens once candidates arrive. Without meaningful analytics, Talent Acquisition teams cannot identify where candidates drop off, which channels perform best, or which improvements will increase applications.
In this workshop, you’ll learn how to build actionable Career Site Analytics dashboards using Google Analytics. You’ll understand which metrics matter, how to interpret visitor behavior, and how to transform website data into measurable recruiting improvements.
Why Do This Workshop?
For many organizations, the career site is the most important recruitment channel. Every sourcing campaign, employer branding initiative, job advertisement, and social media campaign ultimately directs candidates to one destination: the career site.
Despite this, most Talent Acquisition teams only measure the number of applications they receive. They have little visibility into how candidates navigate the website, where they abandon the application process, which traffic sources generate the highest-quality candidates, or which pages contribute most to conversions.
This workshop introduces a structured approach to Career Site Analytics. You’ll learn how to measure the complete candidate journey from the first website visit to the submitted applicationand use data to continuously improve the effectiveness of your recruitment marketing and career site.
What you get
Career Site Analytics Framework
- Complete measurement framework for the candidate journey
- Clear definition of the career site metrics that actually matter
- Visibility into traffic sources, candidate behavior, drop-off points and conversions
Your Career Site Analytics Dashboard
- Build your own Career Site Analytics Dashboard during the workshop
- Configure the dashboard around your career site, recruitment channels and candidate journey
- Create clear views of traffic, engagement, conversion and application performance
Actionable Career Site Insights
- Identify where candidates drop out of the journey
- Understand which channels and pages contribute to applications
- Identify concrete opportunities to improve career site performance
- Establish a data-driven approach for continuously testing and improving your career site
Agenda
Map the journey from career site visit to application and identify the key steps that need to be measured.
09.00
Determine which metrics matter across traffic, engagement, conversion, drop-off points and recruitment channels.
10.30
Build an individual Career Site Analytics Dashboard around your career site, candidate journey and recruitment channels.
13.00
Use the dashboard to identify patterns, compare performance and define concrete actions to continuously improve your career site.
15.00
Goal & Target Audience
This workshop is designed for Talent Acquisition professionals responsible for attracting candidates through digital channels and improving career site performance.
It is particularly relevant for:
- Head of Talent Acquisition
- Recruitment Marketing Managers
- Employer Branding Specialists
- Talent Acquisition Managers
- Digital Marketing Teams
- HR Analytics Specialists
- Website Managers responsible for Career Sites
The Outcome
At the end of the workshop, you’ll leave with the insights, measurement framework, and tools to understand and continuously improve your career site performance. You leave with:
- Your individual Career Site Analytics Dashboard – built around your candidate journey, recruitment channels, and the metrics that matter to your organization.
- A clear view of candidate behavior – showing where candidates come from, how they navigate your career site, and where they drop off or convert.
- Actionable improvement opportunities – clear insights into where to optimize your career site and recruitment channels to improve conversion performance.
This gives you a repeatable, data-driven approach to Career Site Analytics—allowing you to move beyond counting applications and continuously identify, prioritize, and measure improvements.
The Consultants
Tony de Graaf
With decades of experience across the Americas, EMEA, and Asia-Pacific, I’ve built and transformed high-performing Talent Acquisition teams for some of the world’s biggest companies.
I don’t just talk about Talent Acquisition – I build and implement the strategies that make hiring a competitive advantage.
Marcel Rütten
With over 15 years in HR, I have established myself as a Global TA Lead, HR blogger, podcaster, and author, contributing significantly to the evolution of recruiting, personal marketing, and employer branding in Germany.
I am passionate about transforming HR practices to create people-centric organizations supported by technology and data.
Request Information
Interested? Send us your request using the contact form. We will review your request and get back to you as soon as possible with further details and information about pricing and availability.
Should you have any further questions, please feel free to contact us at any time. We will take care of your request promptly and get back to you as soon as possible.
